Intro: "Worship at the Altar of Convergence"
What does old media mean by "convergence" and has it happened yet?
According to Jenkins, convergence is "technological, industrial, cultural, and social changes in the ways media circulates within our culture." I think it has definitely happened.
I stopped getting the newspaper because I get the headlines pushed to my Twitter account, also, I can find out more on the internet.
I cannot tell you the last time I hand wrote an entire letter.
In high school, I knew everyone of my friend's phone numbers by heart- now I couldn't tell you one. In fact, I often struggle with my own- although, I can still recite my home phone number from high school.
I used to wonder what happened to my old friends from elementary school, high school and college- now I just look them up on Facebook.
These are just singular examples about myself, but it is these sort of changes that lead to convergence.
I found the example of "Evil Bert" particularly effective to illustrate convergence partly because I remember that phenomenon. I remember seeing the website and I also remember the malay that followed.
Convergence is a double-edged sword, so to speak. It is a remarkable thing to be privy to so much information, however, it is the misuse of this information (or the avenues it travels through) that calls it into question.
It reminds me of a story that was told to me by a local principal. A teacher in his school reprimanded a student- in front of the class. Apparently she got upset and embarrassed so, she went into the hall and called her mom and told her he touched her breast. Instead of calling the principal or coming to the school, the parent called the local media who swarmed the school. The faculty and staff had no idea about the incident. The police arrived even before it was sorted out. The teacher had to endure the humiliation (he was married and his daughter attended the school) and was suspended pending an investigation. You can read more about it here. This is a case where traditional methods of communication would have been a much preferred route for this information to travel. My opinion is that convergence is a powerful tool that when used effectively can be a wonderful thing, but in the wrong hands or when abused, it is very dangerous.
I am truly excited to learn everything I can about this influential phenomenon.
Jenkins, H. (2006). Convergence Culture: Where old and new media collide. New York:
New York University Press